#process #logo This client had its logo pretty set in mind even provided a rough sketch with the color/ look they wanted (similar to bottom right) but ontop of improving on it (changing the angle to lower and more stylized heavy shapes and shadows) I also wanted to explore other things that came to mind with the name/ subject matter.
When a client pays me to do a logo for them, I can work straight from the sketch sure, but they also have paid me to explore it further, push the idea in as many possible alternative directions as it can go even fi its not exploring all ends of variation on the single idea. In this case some other ideas plus the one the client ordered in the first place are presented in this first proof.
